When it comes to content creation, gaps are inevitable.
You can be the best writer out there, but that doesn’t stop the world from continuously evolving.
Information becomes outdated.
Keywords fluctuate over time.
Customers shift interests.
It’s not your fault.
But if you want to stay ahead of the game, it IS your responsibility to find and fix any content gaps that arise.
Why are content gaps a big deal?
Content gaps are basically missed opportunities.
When customers can’t find what they’re looking for on your page, you can bet their next step will be in the direction of your competition.
The trick is learning how to identify content gaps and knowing what to do when you find them.
That is where this guide comes in.Â