In the world of eCommerce, you may find yourself bombarded by data.

Marketing, sales, product list management, and customer support software measure every aspect of your online business.

They also produce more metrics than you can track, process, and analyze.

Any page view, click, and reaction on your website impacts your business’s overall success.

User interactions (reflected in numbers) can give you insights into what you should start, continue, or stop doing to catalyze growth.

Now with all this data at hand, what should you focus on?

In this guide, we’ll go through a list of popular eCommerce metrics to track.

Any of them work as key performance indicators (KPIs) and inform you about how to spur your business’s growth.

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive.

Visitors can assess your website’s visual appeal in as little as 50 milliseconds.

That means you may only have a fraction of a second to make a positive first impression.

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

In today’s digital-first world, your website is a critical tool for driving online engagement.

Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness.

So, how do you know when your website is ready for a revamp?

This guide will explore seven common signs that it’s time for a redesign.

Business branding vs. brand identity. They're not one and the same.

Both branding and brand identity work to enhance your business, but how?

Let's turn to Seth Godin for help: "A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

So if your branding is the basis of your brand, what is your brand identity?

Those questions and more are answered in this article.

We'll uncover five key differences between branding and brand identity, and we'll look at both in more detail.

Let's dive in.

If you have plenty of posts on your website, you may have run into a problem: it can become hard for users to find the most important content.

This not only hurts traffic to those pages; it can also make for a poor user experience.

The solution could be to add a featured posts section to your site.

This feature displays a list of your most important content in a dedicated section or widget, enabling visitors to easily find it.

You can use it to highlight major posts, a specific post with high traffic, custom post types, important news stories, or any other content you like.

In this guide we’ll show you some examples of well-implemented featured posts, and then walk you through three different methods for implementing them on your site.

Let’s get started!

For most marketers, constant updates are needed to keep their site fresh and improve their SEO rankings.

However, some sites have hundreds or even thousands of pages, making it a challenge for teams that manually push the updates to search engines.

If the content is being updated so frequently, how can teams ensure that these improvements are impacting their SEO rankings?

That’s where crawler bots come into play.

A web crawler bot will scrape your sitemap for new updates and index the content into search engines.

In this guide, we’ll outline a comprehensive crawler list that covers all the web crawler bots you need to know.

Before we dive in, let’s define web crawler bots and show how they function.