The importance of color in branding can’t be overstated.
So taking time to think about the impact of your color choices when conceptualizing the branding possibilities for a new client or company is vital to the overall success of your efforts.
Because the decision-making process of customers is more reliant on their emotions than their logic, the way customers feel about a brand is, arguably, even more important than the quality of their products and services.
In this guide, we’ll talk about the types of color palettes you can create and places
your color palette will come in handy.
As well as a few emotions you might want customers to feel about a brand and ways to achieve that effect.
We’ll also share some resources you can use to help you nail the perfect palette!