The use of strong, unique passwords is an important part of anyone's online security.

Provided they are of sufficient strength, they keep our accounts secure.

Passwords, however, aren't ideal in all circumstances.

They have distinct disadvantages and those disadvantages can often be taken advantage of by hackers.

Many security professionals now recommend that the world moves on from passwords and into passkeys.

Passkeys offer similar advantages to passwords but are potentially more secure.

So what is the difference between a password and a passkey?

And which one should you be using to protect your accounts?

This guide looks to answer these questions so let's dive in.

We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization?

The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions.

How can you tell if the wrong page is the one ranking?

Which page should you rank?

If you’ve ever ranked the “wrong” page for a keyword, this guide is for you.

Get ready to learn the de-optimization process so you can earn clicks from qualified traffic and increase conversions.

As a small business entering a new year, it’s important to know two things:

1. The broader digital marketing trends to expect in the industry as a whole, and
2. The smaller tactical strategies that are mainstream and already in full swing.

The former is for readiness and results in the long term while the latter is for relevancy and results now.

That being said, read on for the 13 best marketing strategies for small businesses in 2023.

One of the best ways to grow your WordPress website is with an email subscription list.

However, building one manually is time-consuming, and effective marketing is often tough.

Fortunately, WordPress email subscription and marketing plugins make this task simple and quick.

You can create professional-looking emails from your WordPress dashboard, which will help you to grow your readership.

In this guide, we’ll outline a few of the best WordPress email marketing plugins available.

These will include a look at the pros and cons, as well as how to determine which is right for you!

What is User Persona, and Why is it Important?

Why Do You Need a User Persona?

Persona generators are the building blocks of any company trying to get traffic to its website – organically or via ads.

In this guide, we will tell you what a user persona is and what it’s important, show you some examples of user personas, and list nine persona generators you can use.

Let’s dive in!