Are you unknowingly ruining your professional email's first impression?

If you’re concerned that your email introductions seem weak, don’t worry—you’re not alone.

Even skilled writers spend hours crafting the perfect intro.

Everyone knows they should grab the reader’s attention, but only a few manage to do it.

To master email opening lines, study what bad ones look like first.

Here are some damaging yet commonly overlooked mistakes to avoid when writing professional emails.

Open rates have long helped marketers gauge the success of their subject lines and email deliverability rates.

Ask most marketers what the item at the top of their email marketing analytics dashboard is, and they’ll likely go with email open rates.

After all, if you’re blasting out emails to potential prospects and existing clients, a good (and easy) way to tell if they’re interested in what you have to say is by simply looking at how many of them bothered to open your email.

Open rates are so helpful when tracking where and how emails are opened that nearly two-thirds of marketers use open rates as their primary metric to measure the success of their email marketing efforts.

Well that has changed since tracking these metrics are becoming more and more difficult.

For example, with Apple’s advancement of its privacy settings as part of iOS 15, marketers can no longer rely only on opened emails.

To that end, let’s take a look at open rates in 2023 to understand why they’re becoming less critical of a metric for email marketing.

The adage is that if you're not paying for the service, you are the product.

Unfortunately, this rings especially true in the analytics world.

The analytics space is changing.

Luckily there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more.

The current leader in the analytics space is Universal Analytics (UA), which has been tracking web data since 2005.

But Google is going to stop tracking any new data in UA as of July 1, 2023 (Happy Canada Day?).

If you haven’t yet set up GA4 (replaces UA) yet, or are on the fence, now is the time to take a look at what else is out there and how the landscape has changed.

This guide is here to help with that.

Lets have a look.

Domain authority is a metric that lets SEOs predict the ranking potential of a website.

For example, when pitching partnerships, link builders always tell the authority of the domains they are working with.

So, is domain authority really that important, and if so, how can one improve it?

In this guide, we will look into the concept of domain authority, how it is calculated, and how to increase it for your website.

Everybody loves a quick fix.

Thankfully, a lot of simple Windows optimizations are easy to apply.

If you’re dealing with a sluggish Windows PC, you owe it to yourself to try one (or all!) of these tweaks.

NOTE: Be sure and check out the 'Read Next' section at the bottom of the guide for even more optimization tips.