Driving conversion through compelling video is a common goal in social media video marketing.

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts.

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.

In this guide, we’ll highlight tips and strategies for improving your video conversion rate.

Let's check it out.

Did you miss the latest changes to YouTube?

Wondering which new features matter for marketers?

In this guide, we explore updates from YouTube that are important to marketers.

Let's have a look.

It’s time for an Android feature drop: Google just announced a bunch of new features in a press release, as well as in an accompanying blog post.

The new options span Android phones, tablets, and even wearables, and running the gamut on these new features.

It’s Android Christmas in July.

Let’s get into it.

Some things never change, and connecting with people over email is one of them.

Let's face it—emails are practically a cornerstone of business communication.

But whether you're emailing clients, collaborating with colleagues, or managing day-to-day correspondence at scale, it can get pretty time-consuming, particularly when you're trying to tame an inbox that never quits.

This is where AI—and specifically the Zapier ChatGPT plugin can help lift the burden.  

You can use the plugin to connect thousands of apps (like Gmail) and automate tasks (like writing and sending emails) directly inside ChatGPT's interface.

In this guide we'll walk you through this process step by step, so you can streamline your email-writing process and get back to your most important work. 

Craving a solid strategy to reel in profitable clients?

You've landed at the right spot.

In this guide we will walk you through a strategic rethink of your marketing approach aimed at securing those top-tier clients.

Let's set your business on the path to success.

Here are 5 actionable steps small business owners should take RIGHT NOW, to build a more targeted marketing strategy.