The term 'meme' was coined by Richard Dawkins in his 1976 book, The Selfish Gene, to explain the evolution and
sharing of ideas across cultures.
The Internet accelerated this exchange, leading to the rise of modern memes.
Platforms like 9GAG,
Facebook, Instagram, Tumblr, and Twitter further propelled meme culture.
Memes now encompass a wide range of subjects, from distracted boyfriends to Winnie the Pooh illustrating language differences.
But memes aren’t just for ridiculing human behavior to get a good chuckle out of the viewers.
They can be powerful marketing tools that brands can leverage to drive engagement on their digital channels.
‘Meme marketing’ is something that businesses should seriously consider.
Let us have a look.
NOTE: Here is an additional link to some tools for your meme creations: