Indexation of site pages is what the search engine optimization process starts with.

Letting engine bots access your content signifies that your pages are ready for visitors, they don't have any technical issues, and you want them to show up in SERPs, so all-embracing indexation sounds like a huge benefit at first sight.

However, certain types of pages would better be kept away from SERPs to secure your rankings.

Which means you need to hide them from indexing.

In this guide, I’ll walk you through the types of content to hide from search engines and show you how to do it.

The purpose of search engine optimization (SEO) efforts is not just to make Google think your website is reputable and well-optimized.

Your main goal should be to be better than all your competitors since it’s the main way to be ranked higher in search engine results pages (SERPs) and drive more traffic.

To stay competitive, you need to know who your competitors are, what strategies they have and how you can outperform them.

Your digital rivals should be your source of inspiration in terms of SEO strategy, so it’s vital to know how to assess their efforts.

If you have been in the market for a while, you already know who your competitors are.

You have probably already tried to identify what they are doing to rank higher in the SERPs, but these guesses are not always accurate.

Fortunately, you don’t have to guess anymore because there are some key steps you can take to track your competitor’s keyword positions.

Let's check it out.

Ebooks are underrated marketing tools for online businesses.

Creators can make ebooks at a relatively low cost and sell them or offer them for free as a lead magnet.

However, to get all the benefits that come with them, you’ll need to get your book in front of the right audience.

In other words, you need to have a strong ebook marketing strategy.

If you’ve created an ebook and it’s not getting as many views or downloads as you’d like, the ebook marketing strategies in this guide can help. 

You know you need software to help up your digital marketing game, but with thousands of apps out there promising to take your marketing strategy to the next level, how do you know which ones are right for you?

Here's a comprehensive list of the 35 best digital marketing tools across various categories, along with their strengths and weaknesses, to help you build your digital marketing toolkit.

NOTE: This is bookmark worthy.

ChatGPT and similar large language models (LLMs) have added further complexity to the ever-growing online threat landscape.

Cybercriminals no longer need advanced coding skills to execute fraud and other damaging attacks against online businesses and customers, thanks to bots-as-a-service, residential proxies, CAPTCHA farms, and other easily accessible tools.

Now, the latest technology damaging businesses' bottom line is ChatGPT.

Not only have ChatGPT, OpenAI, and other LLMs raised ethical issues by training their models on scraped data from across the internet.

LLMs are negatively impacting enterprises' web traffic, which can be extremely damaging to business.

This quick guide covers ways for you to block those particular bots from scraping your site URL.