Wow, that is a bold claim to make. Email deliverability is a big deal for your business. When you send out newsletters, promos, or important
updates, it’s imperative they land in your customers’ inboxes, not in their spam folders. If your emails don’t get delivered, all that hard work goes down the drain, and your engagement rates take a hit. Gmail and Yahoo Mail have recently introduced new email sending requirements. These changes benefit everyone doing business online and are intended to boost security, reduce spam, and improve email. But for businesses, it means you need to make adjustments to how you send emails – immediately. Here, we’ll explore what happens if you don’t meet these new requirements, walk you through the steps to get it right, and share some best practices to improve your email deliverability and engagement. There’s no time to waste, so let’s begin.
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