Right now, there are a lot of changes happening in search marketing, which can be both exciting and confusing.

Google is making quick changes to how search works, both for regular searches and paid ads.

New tools using artificial intelligence (AI), leaked information, and the possibility of new search engines (I'm looking at you OpenAI) are making things even more complicated.

On top of that, new privacy laws and issues with tracking how well ads are working make it harder to understand what's going on.

With everything changing so fast, it can feel overwhelming.

It's really important to have a clear plan that connects to your overall strategy so you don't get sidetracked by the latest trends, like AI, or miss important changes that could leave you behind.

Even though making a plan might sound boring, it's super important for a strong digital marketing strategy.

To help with this, here is a quick guide showing the "START" planning process.

It breaks things down to five steps you can follow to be successful in digital marketing.

Knowing what a Spam Link is will be one of the first steps to avoiding them - thank you Captain Obvious!

If you have never heard of a Spam Link then you are not the only one.

Let's head in and check out the details on Spam Links.

Entering the tech world can be thrilling but presents numerous risks.

From falling prey to hackers to inadvertently sharing sensitive information, your privacy and finances can be compromised.

This is most important for both ends of the age spectrum - kids to grandparents.

You (and help others with this as well) should adhere to basic security practices to stay safe.

Here are some safety tips everyone should know.

We live in an exciting time where brands have nearly limitless opportunities to connect with their audiences.

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit.

This strategy isn’t just a trend; it’s a proven path to success.

When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships.

Content marketing generates three times as many leads as traditional marketing yet costs 62% less.

By sharing their stories, expertise, and passion, brands can engage more deeply, foster trust, and drive growth.

This detailed guide explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies.

Get ready to learn about the power of content marketing and discover how your brand can stand out by thinking and acting like a publisher.

Wondering how to build advanced AI assistants that can streamline your work and life?

Looking for steps you can follow?

In this guide, we explore creating custom GPTs you can immediately put to work.

So let's check out what Custom GPT's are, how to create one and then put it to work for us.

Discover how to grow your business with email marketing PLUS, you can also sign up for your own FREE Aweber Account!