Quick question: What do you typically do with your old blog posts? Most likely, the answer is: Not much.
Â
If that’s the case, you’re not alone.
Â
Many of us in SEO and content marketing tend to focus on continuously creating new content, rather than leveraging our existing blog posts.
Â
However, here’s the reality, Google is becoming increasingly sophisticated in evaluating content quality, and we need to adapt
accordingly.
Â
Just as it’s easier to encourage existing customers to make repeat purchases, updating old content on your website is a more efficient and sustainable strategy in the long run.
Â
Let's have a look at this guide and see how we can add some (if not all) of the steps to our maintenance routine.