Hello & Welcome
To this week's Tips, Guides and News You Can Use.

A Great Idea or a Huge Time Suck...or Both?

Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

Personally I think this is a great idea but not a new one.

Basically this is a Storytelling + Marketing idea that when done right is always a winner.

Lets have a look into this updated version and see if any of these tidbits can be used in our marketing efforts.

How to Thrive in 2025: 10 Marketing Pros 
Give Their Top Tips

A lot has changed since last December. SERPs look different.

Attribution doesn’t work the same way it used to. And, of course, AI has somehow made marketing easier, harder, better, and worse all at the same time.

I was curious what other marketers think it all means for the next 12 months. So, I asked 10 experienced marketers for their top marketing tips going into 2025.

No surprise, there were several mentions of AI, but not in the way I expected.

It wasn’t about bigger, faster, cheaper.

The throughline was a return to providing unique points of view, personal experiences, and original data to stand above the oncoming torrent of mass-produced mass communication.

And even using AI to help beat AI content.

If you’re about to put pencil to marketing plan, consider these top marketing tips for 2025 from the pros.

Microsoft is Launching Automatic Quest 3 Pairing on Windows 11 PCs in December

For all you Meta Quest (VR) headset users, here is a quick heads-up (pun intended).

Meta announced at Connect in September it was working with Microsoft to bring Windows 11 PCs the ability to automatically pair with Quest wirelessly.

Now, the companies say we can expect preview access in December.

So if you are a current Quest user or a possible future user, have a look at this quick read for more info.

When to Update Blog Posts and Why 
It Matters in SEO

Content is the backbone of any successful website.

And when it comes to SEO, it’s not just about having great articles – it’s about ensuring that your content remains fresh, relevant, and high-quality to stay visible and competitive online.

To do that, you need more than just new content, you also need to know when to update blog posts.

Content isn’t always a one-time effort.

As search engines evolve, so do the criteria for ranking.

They reward fresh and relevant content, and failing to keep up could mean slipping rankings and lost traffic.

So over time, blog posts can become outdated, eventually losing their effectiveness in the search results.

So, how do you identify which posts need an update?

When is the right time to refresh that content?

And why is this practice so important for your SEO strategy?

Let’s break it down.

The Handy Guide to Stable Diffusion Prompts

Stable Diffusion can take AI image generation to the next level with plenty of detailed settings to explore, but this also means that getting good results isn't exactly intuitive.

Understanding just a handful of key techniques, however, will help you get past this hurdle.

The quickest way to get good results is to write a detailed description, add a negative prompt to avoid unwanted elements, and then refine the image by changing the weighting for keywords and ideas in your prompt.

Master these basics, and you'll grow confident that you can create really great images every time.

Let's have a closer look at these 'basics' and make some awesome images.

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