Hello & Welcome
To this week's Tips, Guides and News You Can Use.

A co-Pilot Approach To GenAI 
(With Prompt Examples)

First things, by "co-pilot" I mean like sitting in the seat next to you kind of thing. 
Not the one from Microsoft.

The relationship between marketers and generative AI has been complicated from the start.

Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands.

Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.

Yet these concerns, while valid, need not define our relationship with AI.

A better way is to approach it as a co-pilot.

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight.

Let’s explore how to implement this co-pilot approach across three essential marketing tasks...

Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

This past couple of weeks, it wasn’t politics or U.S. Thanksgiving gatherings that dominated social media arguments.

Instead, it was a car manufacturer.

That’s right. Jaguar’s bold rebrand, including a new logo, visual style, and everything else, prompted the internet to lose its collective mind.

There’s a saying, “If you put four marketers in a room, you’ll get five opinions about the best way to do something.”

That cliché took center stage as everybody seemed to have a position on Jaguar — the genius, beautiful, strategic, horrible, woke, ridiculousness of the whole thing.

But was it any of those things?

Or was Jaguar trolling to get everybody talking about it?

Is that the only way to get people noticing and talking about your bold new look?

Or is something else afoot?

We took those questions to CMI’s chief strategy advisor, Robert Rose.

Read on or watch the included video for his take.

A Guide To Creating Short-Form Videos

Video content is everywhere, but SEO-savvy short-form videos are rare.

Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly and drive engagement.

Creating video content can feel overwhelming, as success requires more than just creativity, storytelling and staying on top of trends.

Harnessing key findings from metrics and analytics and SEO know-how can determine the difference between a post with 300 views and only one conversion and a post with 2,000 views and 50 conversions.

Loads of tips and takeaways inside.

What is Email Segmentation? 
13 Strategies to Get Started

Every month, a new "email-killing" product comes along, and every month, my inbox continues to swell with product updates, company news, and coupon codes.

Heck, these email-killers use email to teach me how their apps work.

Even if your mail app has that evil red badge telling you how many messages you've ignored (I mean saved for later), you know email marketing isn't going anywhere.

But email marketing isn't powerful just because everyone has an inbox.

The secret sauce is email segmentation—the practice of dividing recipients into groups based on interests, behaviors, or demographics.

From my stints in university recruitment and now digital content, I've used segmentation quite a bit in my marketing career.

In this guide, I'll walk you through more about email list segmentation, including when it comes in handy and how you can put it into action to power up your email marketing.

Why you should offer services before launching a product (+ 100 online service business ideas)

Many online business owners feel like they need to have a product ready to sell when they first start their business.

In reality, you should start with selling services.

Selling services online means you can get started quickly using your current skill set, passions, and interests rather than spending time ideating and building a product first, which helps earn revenue faster.

In this guide, we break down why you should start offering services first and share over 100 online service business ideas to help creators earn a living.

Then, we’ll show you how Kit makes it easy to launch and promote your new professional services business.

NOTE: This is NOT a sponsored (ConvertKit affiliate) post, they just have some great ideas.

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