Hello & Welcome
To this week's Tips, Guides and News You Can Use.

Is Influencer Marketing The New PR?

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square.

The ad was accompanied by three words: “Just add milk.”

But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed.

Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run.

The would-be crisis became a PR triumph.

Check out this 'mini-masterclass' on influencer marketing and sidenote - Swehl does not even sell lactation cookies.

8 Underused Password Manager Features

Password managers are more than just a helpful place to store your login details.

They're packed with extra features and tools to help protect your privacy and security across any device you use, and I reckon you've been missing out.

So let's see if your password manager has some of these features.

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The User-Generated Content Guide

What’s one of the best ways to generate product interest, trigger conversation, and increase revenue?

User-generated content (UGC).

It’s a marketing goldmine, and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers.

Why?

It’s simple. Consumers trust organic, user-generated content more than they trust traditional advertising.

In other words, your audience would rather hear from your customers than you.

If you’re ready to learn everything you need to know to craft a winning UGC strategy that will explode your growth, engagement, and bottom line, let’s dive in.

Can You See Who Views Your Facebook Profile?

By now, you've most likely noticed the many apps and Web services claiming to let you see who's viewing your Facebook profile.

Is your college ex checking up on you, or is someone from work scrolling through pictures of your beach vacation?

Can you see who views your Facebook profile with one of these apps?

Unfortunately, no.

And if you stumble into these sorts of apps, Facebook not only denies that they work but also asks you to report them.

That being said, there are apps that can dig deep into your page analytics.

Let's see what to try and what to avoid.

ChatGPT Canvas Wants To Be Your Personal Writing Assistant

OpenAI has announced a new feature for ChatGPT called Canvas.

Canvas is designed mostly for writing and coding projects.

This new interface is supposed to be a dedicated space for collaboration between the user and ChatGPT.

If you have tried the Claude-AI (Anthropic) 'artifacts' then this will have a similar feel.

Like all AI tools, this is just that, a tool to help - not replace you. 
At least for now.

Seriously though, this is worth a look-see.

How to Check If You're Registered 
to Vote in Any State

A few weeks back Ohio announced the removal of 155,000 inactive and out-of-date voter registrations. 

Several more States are following suite. Do not get me wrong, accuracy in our voting rolls as well as the outcomes are important. The point here is...

It's time to check your status.

Before you request an absentee ballot or look up the address of your polling place, your first step is to take a minute to make sure that you’re actually registered to vote.

Easy as 1 - 2 - 3!