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To this week's Tips, Guides and News You Can Use.

10 Retention Marketing Tactics to Keep Customers Coming Back

Attracting a customer is no small feat. You invest time, effort, and resources into earning their trust and making a strong first impression.

They buy from you once, but then what? Ensuring they come back is where the real challenge—and opportunity—lies.

Too often, businesses concentrate heavily on acquiring new customers, allocating significant budgets to ads and lead generation.

While acquisition is important, the real value lies in retaining the customers you already have.

Retention marketing is about building lasting relationships with these customers, nurturing their loyalty, and encouraging repeat business.

In this guide, we’ll explore 10 proven retention marketing tactics that can help your business thrive. These strategies, powered by platforms like SAP Emarsys, are designed to deepen customer relationships, enhance their experience, and ensure they keep coming back for more.

How To Politely Correct Someone 
When They’re Wrong

You’re in a team meeting, listening to one of your colleagues present the findings from one of your most recent projects.

As you take another bite of your cream cheese Danish, your ears perk up.

Your coworker mentions that a recent webinar increased your email signups by 30%.

But you just crunched these numbers yourself (you even triple-checked them), and you know that signups actually only increased by 15%.

Over your pastry chewing, that little voice in your head is screaming, “WRONG! That number isn’t right.

It’s wrong, wrong, wrong. You have to say something!”

But…do you?

Should you really go out of your way to point out a colleague’s error?

And if so, what’s the best way to do so without looking like you’re publicly putting your teammate on blast?

Read on to see the 4 tips to (politely!) correct someone.

Domain Redirection Tactics To Boost 
SEO Rankings

Domain redirection is the secret weapon you’re not using enough.

Imagine losing years of hard-earned SEO rankings overnight because your site migrated or rebranded without a plan — sounds like a nightmare, right?

With domain redirection done right, you don’t just preserve traffic and link equity; you set the stage for even bigger wins.

This isn’t some obscure trick — it’s the backbone of smooth transitions, consolidated authority, and SEO dominance.

Let’s break down how to turn this tactic into your competitive edge.

12 Digital Marketing Tips From Top Brands

Digital marketing is changing how businesses connect with their audience by offering new ways to engage, inform, and inspire.

However, that doesn’t necessarily mean digital marketing is easy, as you’ll have to figure out what works and what doesn’t to build brand awareness and attract loyal customers.

The good news is you can learn some digital marketing tricks from the best.

Top brands like Nike, Apple, and Netflix have set the gold standard in digital marketing, creating campaigns that captivate millions.

Their success isn’t just about big budgets either; it’s about innovative thinking, audience connection, and strategic execution.

How to Use ChatGPT Search Like a Pro

With the right approach, ChatGPT Search can be your go-to search tool, offering dynamic, conversational results without drowning you in irrelevant content.

Whether you're troubleshooting tech issues or digging into research, ChatGPT Search can be surprisingly effective.

With the help of these tips, you will be able to squeeze more out of your ChatGPT searches.

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