Hello & Welcome
To this week's Tips, Guides and News You Can Use.

7 Tests to Run Before Buying a Used Windows 
PC or Laptop

Purchasing a used computer can be a smart choice if you're on a limited budget.

While a discounted Windows device may seem tempting, it's important to proceed with caution and run a few essential tests to avoid unexpected issues down the line.

Here are seven such tests you should run before making that purchase.

Marketing Skills to Maximize Results in 2025

As consumer needs evolve, budgets tighten, and teething problems continue to arise from clumsy uses of AI, plenty of hurdles stand in the way of marketing success.

So, what skills are needed to beat these challenges in 2025?

In this 'Marketer of 2025 Report,' we lay out the skills your fellow marketers are prioritizing in 2025.

Here's what you can learn from over 1,300 marketing experts.

AI and Security - A New Puzzle to Figure Out

AI is everywhere now, transforming how businesses operate and how users engage with apps, devices, and services.

A lot of applications now have some Artificial Intelligence inside, whether supporting a chat interface, intelligently analyzing data or matching user preferences.

No question AI benefits users, but it also brings new security challenges, especially Identity-related security challenges.

Let's have a look-see at what these challenges are and what you can do to face them.

Your Fast Track to Mastering 
Keyword Gap Analysis

Keyword research can feel like going to a train station with no ticket.

It's easy to find a bunch of trains, but which ones stop at your destination or are even going in the right direction at a ticket price you're willing to pay?

There's a ton of effort and anxiety in finding the right keywords at the right price, and doing it before the train (and your competition) leaves you behind.

Keyword gap analysis is a powerful tactic to make sure you're on the right track.  

So let's have a look at what this guide has to show us about 'Filling' that keyword gap.

Hidden Threats of IoT Devices and 
Side-Channel Attacks

The Internet of Things (IoT) is revolutionizing how we interact with our homes, workplaces, and even cities.

From smart thermostats to wearable fitness trackers, it’s estimated there are more than 18 billion of these devices.

They connect our physical world to the digital sphere, creating a seamless ecosystem of convenience.

At the same time, this connectivity also opens doors to security vulnerabilities that many users are unaware of.

One of the lesser-discussed threats in the IoT ecosystem is the side-channel attack — an insidious approach that leverages the physical side effects of these devices to extract sensitive information.

Let’s get into the nitty-gritty and find out how to tackle it.

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