Hello & Welcome
To this week's Tips, Guides and News You Can Use.

How To Create Multiple Streams of Income and Build a Sustainable Creator Business

As a creator, building a sustainable business means more than just doing what you love—it’s about creating stability and freedom to keep pursuing your passion.

The key?

Diversifying your income streams.

By tapping into multiple revenue sources, you can protect yourself from unpredictable changes while growing your earning potential.

Let's have a look at the why as well as the how and check out some examples along the way.

Learn the Art & Science of Running Effective Buyer Persona Research

Not knowing who your ideal customer is can be like running around in the dark, hoping you’ll eventually stumble upon someone who wants to buy your product or service.

This is a frustrating and ineffective approach, wasting both time and resources.

That’s why the first step in finding your ideal customer is to clearly define your target audience – and building your buyer persona is a fundamental part of that.

How useful are buyer personas, for what, and how to build them so they can actually inform your business and marketing decisions?

Keep reading and find out more.

The Problem With AI-Generated Reviews 
in eCommerce

Trust is the backbone of every e-commerce transaction.

While buyers might appreciate security and a positive reputation, there’s no defeating word of mouth — or, more specifically, reviews.

Customers rely on reviews to make informed decisions about what to buy, which sellers to trust, and whether the product will meet their expectations.

However, as artificial intelligence becomes increasingly sophisticated, the integrity of these reviews is under threat.

Enter the era of AI-generated reviews — a looming crisis that could shake the very foundation of consumer trust in e-commerce.

But it is not all doom & gloom. This guide also (briefly) touches on using AI more responsibly when working with product reviews.

How to Use the Google Search Console 
Links Report

The Google Search Console (GSC) Links report gives you information about your site’s backlinks—i.e., links from external sites pointing to yours—and internal links—i.e., links on your site that point to other pages on your site.

Search engines generally see Backlinks as votes of confidence.

Which means backlinks from reputable and relevant sites may help your content rank higher in search results.

Internal links, on the other hand, help search engines discover pages on your site.

And help users navigate to different pages.

The GSC Links Report can be very useful when you know how to use it.

Read on for the rest of the 'How-To.'

6 Reasons I Use Claude Instead of ChatGPT

NOTE: In this day and age, most anything related to 'AI' services, should come with a label of some kind like "The following is accurate as of the time I'm writing this" or some such notice.

That was mine by the way.

So where was I, oh yea..,

I use both ChatGPT and Claude AI assistants regularly, but Claude is my primary choice for most tasks.

While both platforms have their strengths, I've found Claude offers several advantages that make it my preferred AI assistant for daily work.

Here are six of them.

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