Hello & Welcome
To this week's Tips, Guides and News You Can Use.

21+ of Our Best SEO & Content Marketing Templates
(oh, and they're free)

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a head start on your next project.

I’ve been in marketing for coming up to ten years now and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find myself hunting for the kinds of content templates I used in back in 2015, when I was all but an SEO baby.

Whatever level you’re at—a bit of ‘best practice’ never goes amiss!

In this guide, you’ll find our gold standard content templates— some for blog post creation, some for SEO reporting, and some for everything in between.

Each one has been specially developed by our team and the Ahrefs community to save you time, and help you create content that actually works.

Oh and of course this comes with zero cost, just the time it takes to download the templates you want.

So, get your bookmark buttons at the ready…

Develop Your Brand’s Tone of Voice

Have you ever read an email, social media message, or landing page and said to yourself, “Yeah, this brand really gets me!”?

It’s not a coincidence.

Chances are that the brand in question has done extensive research and analysis to get your attention.

That’s where brand tone of voice comes into play.

It’s all about the words a business uses to appeal to the right people.

Want to use brand tone of voice to help your business stand out?

In this guide, I’ll explain the benefits of a great tone of voice, show you some fantastic brand tone of voice examples, and talk you through how to build your own.

15 Innovative Marketing Strategies That Will Propel Your Brand Forward

Looking for that perfect marketing strategy that seems like it was tailored just for your brand?

We know it’s not a simple task.

With so many options and the constant buzz of the market, finding your unique voice can be like searching for a needle in a haystack.

With that being said, let’s have a look at these 15 marketing strategy examples and find the perfect fit for your company.

How to Identify AI-Generated Speech

In recent years, AI technologies have made it possible to clone someone else's voice and make that "person" say anything you want.

You don't even need to be an expert to do it: A quick Google search, and you can have anyone from President Biden to SpongeBob speak your words.

It's fascinating, hilarious, and terrifying.

AI voice technology can be used for good: Apple's Personal Voice feature, for example, lets you create a version of your own voice you can use for text-to-speech, designed for people who are losing the ability to speak for themselves.

It's amazing that we have the ability to preserve people's voices, so rather than use a generic TTS voice, their words really sound like their own.

Of course, there's the other side of the coin: the potential for rampant misinformation.

When the current tech makes it all too easy to make anyone say anything, how can you trust that what you're listening to online was actually said?

50+ Powerful AI Tools You Should Know

AI tools leverage NLP (Natural Language Processing) and ML (Machine Learning) to generate content according to human prompts.

AI tools are capable of generating text, images, audio, transcribe, process data, automating repetitive tasks and more.

AI-powered tools don’t just save time but also reduce the business operating expenses and power business to deliver faster.

In this guide, we will discuss various AI tools to help small businesses to do day-to-day tasks faster at a lower cost.

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