Hello & Welcome
To this week's Tips, Guides and News You Can Use.

Everyone Should Try These 6 Windows 
Accessibility Features

Windows accessibility features are often overlooked and mistakenly perceived as solely beneficial for individuals with disabilities.

However, that’s not true for all the accessibility options.

From improved readability to automatic captions and voice typing, there are several features that everyone should explore.

Let's have a look at these features and see which we can put to use.

Online Sales Strategies For Creators 
Who Hate Selling

You love coming up with new ideas. Creating new products fires you up.

The idea of growing your own business gets you out of bed in the morning.

But then you remember you have to actually sell what you create. You deflate, and self-doubt creeps in.

“Sure, they can effortlessly promote their products, but I just come across as annoying and salesy.”

We’ve all been there. Selling is hard.

But the truth is that you can find ways to sell products without feeling like a sell-out.

There are online sales strategies that feel more subtle and relaxed without compromising on sales or your brand ethos.

Don’t believe us?

Follow along as we share sales insights from real creators and show you a 7-step formula to become more confident with your online sales strategy.

201 Trigger Words That Will Make Your 
Headlines More Engaging

With so much content being pumped out every day, it’s easy to come across the same old boring headline time and time again.

When you’re up against a huge amount of competition, a stale headline can mean the difference between your post getting read and a reader going elsewhere — no one wants that.

You can have the best piece of content in the world, but if people aren’t inclined to click through and read it, it’s just not going to get the eyeballs you need for it to perform well.

Of course you want your content to shine, so what’s the solution?

The answer is making your headlines as compelling as possible, and this means infusing them with emotional trigger words.

As copywriter extraordinaire, David Ogilvy, said in his book Confessions of an Advertising Man, “On average, five times as many people read the headline as read the body copy.

So lets see what these trigger words are and how we can use them in our headlines.

YouTube Trends Report Reveals 7 
Significant Shifts

YouTube published two Culture and Trends reports in 2024 instead of just one.

That was the first indication that we’re probably not paying enough attention to trends.

The first report, published midway through the year, found:

“Fans are no longer just consuming content, they’re actively creating it, meaning they’re more essential to driving the success of an individual or property than ever before.”

The second report, published at the end of 2024, found:

“The franchises that shape pop culture today are increasingly ones that are born online or become accessible in digital spaces through creator activity.”

So, what does that mean to digital marketers?

Lets see what this guide can help us with in our 2025 YouTube marketing efforts

The Customer Buying Journey 101: Challenges & Solutions for 2025

Recent studies show 67% of buyers start their research online.

Whether you sell software, B2B services, or consumer goods, you need to be where your customers are.

That means you need to understand how they buy, where their research starts, and how to be there for them every step of the way, so you can win their trust (and their business).

The customer buying journey helps you exactly with that: it guides you through the sometimes complex, ever-changing path your potential buyers follow.

What is the customer buying journey, how does it look like in 2025, and how can you use it to your advantage?

We’ve put together the most comprehensive and easy to understand guide on this. Keep reading to learn more.

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