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To this week's Tips, Guides and News You Can Use.

The Complete Guide to Chatbots For Marketing

Chatbot marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer care journey, from customer acquisition to retention.

Instead of dedicating your team’s time to answering all incoming customer queries, social media chatbots can automate many activities, such as responding to frequently asked questions or gathering customer feedback.

These can allow your human customer service reps to focus more attention to the 'not-so-frequently-asked-questions.'

This automation can significantly lower time constraints while reducing customer service costs, allowing you to focus on optimizing your overall strategy.

In this guide, you’ll learn how social media chatbot marketing can help you create seamless customer experiences, improve engagement on social platforms and boost brand loyalty.

How to Use Curiosity Gaps to Write Headlines People Must Click

Humans are naturally curious creatures — we always want to continue learning and increasing our understanding of the world around us.

This is where the psychology of curiosity gaps in your content strategy can really come in handy; if you have something that makes your audience question their knowledge about a subject or want to know more, they are bound to click to find answers.

These answers should be provided to your readers through your content.

Seems easy enough, right?

Well, we want to make this tactic even easier for you.

Read on to learn more

What is RedNote, and Why is This TikTok Alternative Going Viral?

The TikTok ban has come & (kinda) gone in the US.

But people have begun jumping to alternatives that fulfill the same purpose.

One app that people have swarmed to is RedNote, also known as Xiaohongshu, or Little Red Book.

RedNote is China's closest answer to Instagram.

Despite the sudden surge in popularity, RedNote is not a 1:1 alternative for TikTok.

Still, it does a great job of filling a similar niche to what TikTok users look for in a social media app.

Let's have a look at this quick read to see what the hub-bub is all about.

Perplexity Just Launched a Phone Assistant, and It Has Potential

Not everything has to be ChatGPT, or Gemini, or Copilot.

There are actually tons of cool AI chatbots you can check out these days.

Perplexity is generally regarded as one of the best ones, and it has now just launched an AI assistant for smartphones as well.

Perplexity turned its AI chatbot into a nifty phone assistant that can replace Google Assistant/Gemini on your smartphone.

You can ask it basically anything you would ask your standard assistant, such as "How's the weather?" or to play you a song.

It has a few app integrations under its belt, too—it's able to play Spotify songs and podcasts, and its able to go into Uber and reserve a ride.

It's pretty cool.

And it's multimodal, which means that it can scan your screen and analyze pictures you take if you need help in that regard.

Check it out.

LLMs Are Disrupting Search – is 
Your Brand Ready?

Large language models (LLMs) are changing how people search for information online, challenging traditional search engines and reshaping how brands connect with their audiences.

As LLMs like ChatGPT and Google Gemini gain prominence, businesses must adapt to a landscape defined by conversational AI, zero-click results, and new consumer behaviors.

Here’s what this shift means for your brand and how to stay ahead.

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