Hello & Welcome
To this week's Tips, Guides and News You Can Use.

Microsoft 365 Copilot Launch Sparks Backlash Over Price Hike & User Issues

A long-time Marketer (thank you Barry) sent out a notice about this a few days back and being a current subscriber of Microsoft 365, I wanted to check this out and boy am I glad I did.

Again - thank you Barry R.

When Microsoft flipped the switch on its new AI-powered Copilot features for Microsoft 365 earlier this month (formerly Office 365), it might have anticipated celebratory reactions from its millions of loyal subscribers.

After all, it's artificial intelligence, apparently the hottest frontier in tech. But not everyone's a fan.

The biggest point of contention was the substantial 30% price increase that accompanied Copilot's rollout.

I was able to resubscribe to the 'Classic' MS 365 at the normal rate but this is not made clear on how to do this.

Unsubscribe and then you are presented with a "hey wait a minute" popup that allows you to resubscribe at the previous rate for me was $69.99 instead of the new $99.99

As one of the Commenters said, even though the main parts of MS 365 are free online, OneDrive is still one of the least expensive storage spots available.

Local SEO: What Is It & How to Do It

Local SEO is the process of optimizing a business's visibility in unpaid, location-based search results on Google Search, Google Maps, and other search engines.

For instance, it can help your Google Business Profile rank higher in the local pack.

Local SEO can do a bunch more for your business so let's check out the details here.

How the Amazon Prime Spoofing Campaign Works

Amazon Prime users must be alert to a new phishing campaign that uses malicious PDF attachments to steal credit card details.

With thousands of dangerous fake PDFs targeting Amazon Prime subscribers, the risk of attack is high, but there are ways to spot the scam.

Sound Advice: Optimize Your Website 
For Voice Search

Voice search used to be a futuristic idea.

But now, it’s here and growing rapidly.

In 2024, 27% of people globally were using voice search technology on mobile devices.

Clearly, voice search is a routine part of how users interact with the internet, whether it’s through Siri, Alexa, or Google Assistant.

For website owners, an essential part of staying competitive now means optimizing for voice search.

Before we go further, let’s first clear up a common misconception: voice SEO doesn’t mean adding voice recognition to your website.

Instead, it involves making your site comprehensible to virtual assistants so they can provide accurate answers to user queries.

Think of it as preparing your content for spoken questions like “What’s the best pizza place nearby?” or “How do I bake sourdough bread?”

Read on to learn more.

Your 2025 Social Media Checklist

It’s February, and you’re fired up — new year, new strategy, new wins.

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window.

Spoiler: You didn’t.

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

This checklist is your blueprint for momentum in 2025.

Whether you’re aiming for more consistency, kickstarting your creator journey, or landing your first brand deal, this guide will help you build a strategy that sticks.

So grab your notepad, open your planning app, or start a fresh Google Doc and let’s dive in.

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