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To this week's Tips, Guides and News You Can Use.

How To Write Headlines That Hook: 
8 Questions To Ask

Headlines matter.

The "Father of Advertising," David Ogilvy, nailed it years ago: "On average, five times as many people read the headline as read the body copy.

When you have written your headline, you have spent eighty cents out of your dollar."

While that stat may cause sadness for writers who craft 20-cent body content, it explains why writers should make their best effort to deliver a headline that works for audiences and search engines alike in this digital-first world.

Whether you’re writing the headlines or analyzing AI-delivered suggestions, use this eight-question checklist.

If you can answer yes to most — if not all — your high-quality, catchy headline will attract readers, viewers, and listeners.

Here are the results of dozens of marketing-related content pieces to illustrate each point.

How to Add Your Business to Apple Maps

You should add your business to Apple Maps because it lets you reach potential customers who use that platform to search for local businesses.

Apple Maps is the default mapping service on Apple devices (iPhone, iPad, Mac, Apple Watch, etc.). Which means your potential reach is quite high.

Plus, an Apple Maps business listing is free and grants you access to analytics tools that show how users interact with your listing.

Check out the step-by-step details inside this quick action guide to add this additional web-traffic source.

How to Use GA4 Annotations to Add Context and Clarity to Your Analytics

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever.

Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data.

Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.

Not sure what Google Analytics Annotations are?

Well let's have a look-see at this guide for that answer and many others.

Best Practices For Typography in Web Design

Have you ever landed on a website and instantly felt something was off, but couldn’t quite put your finger on it?

Perhaps the text felt cluttered, difficult to read, or simply overwhelming. Chances are, typography was the culprit.

Typography isn’t just about choosing a font, it’s the foundation of how information is presented and experienced.

When done right, it guides the reader’s eye, enhances clarity, and makes navigating your site feel effortless.

When done wrong, it creates confusion and drives people away.

If you’ve ever struggled to get your website’s look and feel just right, you’re not alone.

In this guide, we’ll break down how thoughtful typography can transform your site’s user experience, and we’ll share practical tips you can start using today.

Stripe vs. PayPal: 
Which Payment Processor is Best? [2025]

This is simple - Use Both!

Okay, if you are still wondering about the details and see what makes these platforms work or not work for your system, read on.

Above all else, you need to make sure the processor you choose can integrate with your selling platform, that it supports the transaction types you use, and that it has the features you need.

And when it comes to fees, choosing the wrong payment processor can cost you hundreds, or more, if you're selling at scale.

NOTE: At the end of this Newsletter (Scroll on down) are a couple of videos on setting up a Stripe and PayPal account.

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In Case You Need Help With 
Your Stripe or PayPal Account Setup.

The following two tutorials demonstrates how to get to and set up both PayPal and Strip account so you can accept online (or in person) payments in case you currently are not.