Hello & Welcome
To this week's Tips, Guides and News You Can Use.

Meta Wants You to Ditch CapCut and Use 
Its New Video Creation App

Edits Is a Free App With Some Compelling Features.
The free Edits app offers a surprisingly robust set of features.

You can capture videos of up to 10 minutes and start editing immediately.

The app also allows you to keep track of all your drafts and videos in a single location, making it easier to juggle multiple projects.

When done, you can share the results to Instagram and other social networks at 1080p.

As a nice touch, there is no watermark on any video.

Did I mention it is free?
*MORE DETAILS: 
https://buffer.com/resources/how-to-use-instagram-edits/
**EVEN MORE- Video Guide Below
 

Why Site Health Is Vital For AI Search Visibility

Here's a statistic that should raise the eyebrows of every SEO - people like you & I that want free traffic from search results.., 92-94% of AI Mode searches were zero-click searches.

This means visibility in AI search is incredibly critical for brands.

If your brand isn’t being mentioned or clearly cited, then you could rapidly become invisible.

The thing is, AI search platforms and LLMs operate their own crawlers.

These AI search bots have different requirements to Google or other search engines.

They won't wait for your JavaScript to load, won't parse your single-page application, and certainly won't tolerate your 4MB hero image.

Therefore, if your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.

Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities?

Do you keep putting off strategic projects because you're buried in day-to-day demands?

By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle.

This guide walks you through how to create custom AI team members using tools like ChatGPT and Claude.

You’ll learn how to choose the right roles, match them to the best platforms, write high-impact instructions, and integrate each AI role with your business workflows—securely and professionally.

21 Free Google Sheets Templates to Boost Productivity [2025]

Having developed a not-so-healthy reliance on Google Sheets templates, I tend to use a few. 
 
 They help me visualize complex data at a glance, transform chaotic brainstorming sessions into organized strategies, and keep my content on track. 
 
 I cling to spreadsheets like Rose clung to that door in Titanic—unyielding, life-saving, and a bit dramatic, but absolutely necessary.
 
 In this blog post, I'll share 21 ready-to-use Google Sheets templates and walk you through how they can bring efficiency to your projects.
 
 Some of my favorites are at the end of the list with the social media and content calendars at the top of my favorites.
 
 NOTE: If the template is close but missing something for you, drop it in your favorite LLM and ask it to make the change.
 
 Better yet, while it is open in Google Sheets, ask Gemini for your editing help - it's right there in the right sidebar.

12 Types Of Influencers That Are Reshaping Digital Marketing

The influencer marketing space is hot, and navigating it requires some patience but most of all some hand-holding guidance.

With a diverse array of follower tiers, content categories and emerging roles (like de-influencers), the key to social media marketing success is knowing who’s worth your time and brand dollars.

That’s precisely why you need a straightforward framework to help you find the right influencer for your campaigns.

Inside this guide, gain the clarity you need to choose ideal creators for your brand so every collab delivers ROI.

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(Meta) Instagrams Free Video Editor named Edits

As I mentioned in the above article snippet, Facebooks' (Meta) Instagram has a video editor looking to put the kibosh on CapCut. Edits is a free video editor that is feature rich and no watermarks among other things.