Hello & Welcome
To this week's Tips, Guides and News You Can Use.

How to Adapt Your Marketing to the AI-Shaped Buyer Journey

AI has fundamentally altered how buyers discover, evaluate, and choose solutions.

The marketing funnel is no longer a straight line, it’s an ongoing conversation between the buyer and AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.

The Duct Tape Marketing System still works, it just needs to evolve.

The Strategy Before Tactics principle still applies.

The Marketing Hourglass still maps the journey.

And Total Online Presence is more important than ever.

What changes is how we execute inside those frameworks.

Here are 8 shifts, rooted in DTM thinking, to keep your marketing relevant and visible in an AI-driven world.
 

I Built a Fully Functional Kanban Board in Excel

What if you could transform the familiar grid of Excel from a simple spreadsheet into a dynamic, visual Kanban board?

This guide challenges the conventional view of Excel, guiding you through the creation of a powerful project management tool complete with color-coded stages, automated updates, and easy-to-read task cards.

Forget expensive subscriptions and learning new software, the solution to organizing your chaos is already waiting in a program you use every day.

Let's have a look at the clever techniques that bring this board to life.

You'll learn the secret to linking your tasks so they update instantly across the board, eliminating redundant data entry.

More impressively, discover the trick that makes your task cards truly interactive, allowing you to physically drag and drop them from one stage to the next, just like you would in a dedicated app.

This isn't just a static template, it's a workflow you can build from the ground up.

6 Email Sequences That Turn Subscribers 
Into Superfans

Your relationship with subscribers is the driving force behind the success of your creator business.

Without an audience that trusts and engages with you, you’d have nobody to share your content with.

But building trust takes time. Luckily, there’s a simple solution—email marketing.

Your email list is the perfect place to share your expertise, learn from your audience, and promote your products.

This guide explores how to use automated email sequences to nurture relationships with your audience.

Plus, there are email sequence templates and examples to inspire your next steps.

9 Neuroplasticity Exercises To Boost Productivity

You really can “rewire” your brain for optimal performance.

By the time you finish this guide, your brain will be different.

The reason for this cerebral shift is neuroplasticity, the brain’s ability to change and restructure itself.

Every time the brain processes new information, neurons fire, new pathways form, and the malleable brain alters its shape and structure.

In recent years, several researchers have posited that it’s possible to consciously direct neuroplasticity to optimize brain function, improve work performance, and even influence team performance.

G.E.O. Growth Strategies & Metrics For The AI Era

As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites.

That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside the AI’s answer.

Think of it this way: traditional SEO was like competing to have the best storefront on a busy street.

GEO is like making sure the local tour guide knows about your business and recommends it to visitors.

In this guide, you’ll learn how to get your brand noticed in the era of AI-powered search and how to track your AI visibility.

NOTE: For extra credit, check out the video tutorial at the end of this Newsletter for more guidance on G.E.O.

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GEO & Getting 'Seen' in Todays 
AI Search Engines

Nico shows the strategies that you can put to work today that can increase your chances of showing up in the AI search results. Hopefully between the above article and this video on GEO, you'll have a better grasp of what Generative Engine Optimization is and how to 'be seen.' 

This is a Three-Hour course with timestamps (kinda). 
You can (among other things) take the video URL and drop it in NotebookLM and this becomes a great learning tool for being seen in the AI search results.