Hello & Welcome
To this week's Tips, Guides and News You Can Use.

How to Find Influencers For Your Brand’s 
Marketing Campaign

Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of traditional advertising.

It humanizes you and offers a more relatable way to connect with your audiences.

As the 2024 Influencer Marketing Report showed, almost half of the 2000 consumers surveyed make daily, weekly or monthly purchases because of influencer posts.

According to the same report, 67% of consumers think the best brand and influencer collaborations are those that are honest and unbiased.

That’s why brands need to ensure they’re collaborating with an influencer whose values and audience align with their own, or they risk coming off as disingenuous.

In this guide, we’ll dig into how marketers like you can find the right influencers for your brand campaign.

We’ll also share our own best practices and shed light on what influencers expect from brands.

A Weird Sounding Trick To Manage 
Information Overload

All day, every day, we’re inundated with ideas: facts, figures, notions, new books, new shows, health tips, dad jokes.

They’re born from the article we skimmed while sipping our morning coffee; the podcast episode we listened to at the gym; the nugget of wisdom we pulled from a fortune cookie.

It’s a neverending avalanche of input, and while you might jot down the occasional hard-hitting factoid into a random note on your phone, you probably don’t have a polished system to store that information – let alone connect the dots between disparate facts, form new ideas, and retain what you learn.

The Zettelkasten method is an approach to note-taking that tames the firehose of information overload into something way more powerful: knowledge.

Let's have a look.

How to Do Baby Boomer Marketing: 
Tactics, Formats & Messaging

Brands have plenty of opportunities to market to baby boomers.

But the tactics that work for younger generations won’t fly with 60+ consumers.

To reach and convert this demographic, you need to know where to find your target audience, which formats to use, and how to craft your messaging.

This guide will walk you through how to create successful campaigns with a little help from our agency’s generational marketing data and examples from brands that are doing it right.

Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use

When it comes to setting up a website, one small decision can have a big impact on how well your content performs online: Should you use a subdomain or a subfolder?

If those two terms sound a bit technical, don’t worry—we’re going to tackle everything you need to know about subdomains vs. subfolders.

By the end of this guide, you’ll know exactly what each one means, how they affect SEO, and which one might be better for your site.

Threads Analytics: A No-stress Guide For 2025

Threads analytics is an umbrella term that describes the information, tools, and processes used to track, measure, and analyze performance on Meta’s Threads social platform.

With 320 million monthly active users, Threads is still a relatively small social network.

But it’s continuing to see significant growth, with 75 million new users joining in Q4 2024.

Meta says more than a million new users are joining every day.

Threads has started testing ads, but they’re not yet available to most brands.

That means the only way to connect with your audience here is to understand who your audience is and what they want from your account on this particular platform.

Three-quarters of Threads users follow at least one brand – the visibility and connection is there if you know how to achieve it.

Read on to see how to tap into the info inside your Threads analytics.
NOTE: The tutorials this week (at the end of this newsletter) - yes there are two this time, are both on using the Threads app.

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In case you need a refresher or just want to learn more about Threads then check out these two tutorials to get caught up.