Hello & Welcome
To this week's Tips, Guides and News You Can Use.

How to Delegate When You’re Wired to Do The Work

Letting go is hard.

It doesn’t matter if you’re a cartoon ice princess in the throes of self-discovery or a run-of-the-mill control freak enthusiast learning how to delegate.

For managers and team leads, shedding that “doer” mindset can feel almost like a betrayal of self: “If I’m not the person who gets the work done, then who even am I?”

But effective delegation isn’t just a shift in self-image – it means trusting your team members.

And trusting people is hard, too! Especially at work, where reputations are on the line.

Sometimes it’s worth doing everything on your own for the sake of certainty (or so you may tell yourself).

But that kind of thinking limits what you and your team can accomplish.

Read on to learn how to map tasks to people, how to get buy-in, and how to let go of your impulse to micromanage.

Reddit Trends: A Marketer’s Guide To 
Untapped Potential

Since 2005, Reddit has evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

But Reddit’s role in the modern marketing mix has shifted.

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insights—and a competitive advantage for brands that know how to harness it.

Reddit is also changing the search landscape.

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations.

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics.

In this guide, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening.

Gemini’s ‘Canvas’ Feature Is Surprisingly Great for Word Processing and Coding

I wish more AI tools worked like this.

AI isn't coming for your job. Probably? Look, it's complicated.

And anyone who has ever played around with a chatbot has likely asked themselves, "This is what they want to replace a human with?"

It's a valid concern, because generative AI chatbots like Google's Gemini aren't super useful.

To my surprise, though, Gemini's Canvas feature can be.

I will say up front, I'm coming at this as a generative AI skeptic, but I'm also not an AI doomer.

There are some situations—like creating alt text for images to boost accessibility—where AI-based tools can come in handy.

I prefer to find where tools can be genuinely useful, and ignore the noise.

To that end, Gemini's Canvas is the one thing that's made Gemini genuinely useful to me.

Instead of just asking an AI to write for me, it gives me a workspace where I can do things, and occasionally ask for help or tasks as I need it.

So what is Googles' Gemini Canvas?

What’s the Secret to Organic Visibility in 2025?

The digital marketing space is more crowded than ever.

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click.

The question is, how do you break through?

How do you make sure your brand gets seen – without relying entirely on paid ads?

The answer lies in organic visibility.

Organic visibility is the gold standard of digital marketing.

It’s what happens when your audience finds you naturally – through search engines, content shares, backlinks, and social buzz – rather than through paid ads.

And while it might take longer to build, it tends to bring higher-quality traffic, stronger trust, and better long-term results.

But you don’t get there by accident.

You need strategy. You need consistency.

And you need to understand how to play the game the right way in today’s landscape.

With all of that being said, here’s how you can boost your organic visibility in 2025 – and why it matters more than ever.

Gen-Z Using AI For "Life Decisions"

...The Comments Say Otherwise

OpenAI CEO Sam Altman says the way users interact with ChatGPT changes depending on the user's age.

Whether that's "older people who use ChatGPT as a Google replacement," or "people in their 20s and 30s who use it like a life advisor," Altman says the interactions with AI differ depending on when you were born.

This makes for an interesting read.

Maybe a look into the future of AI and how it plays a role in the mental health of the humans using it.

NOTE: In the "Tutorial Section" lower down this newsletter edition, is a video guide on the 'memory' feature and how you can manage this for your benefit, now and into the future.

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ChatGPT is more than just a content writer or coding helper, with its enhanced memory feature, it can become your "adviser" on everyday actions. Check this out and let your imagination kick in.