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To this week's Tips, Guides and News You Can Use.

Why Your Engagement Strategy Isn’t Working

Put yourself in the shoes of your average consumer.

Every business is fighting for your attention.

You see companies flooding your inbox, bombarding your social media feeds, and deploying endless clickbait campaigns, all with the hope that someone — anyone — will engage.

To engage customers, you need to cut through all that noise and realize that traditional tactics often miss the mark entirely.

Most engagement strategies fail because they are built on outdated assumptions about what truly drives human connection.

In this guide, we’ll break down why traditional engagement tactics are losing effectiveness and explore a new landscape driven by behavior-driven micro-interactions, real-time sentiment tracking, and AI-powered content shifts.

How To Use Hashtags on Social Media Now

Hashtags used to be the hero of social strategy.

You would pick the top 30, paste them into the text, and hope for the best.

More hashtags meant more reach, or at least that’s what we told ourselves.

But social media has changed. A lot. Algorithms are smarter.

Users are savvier. Platforms are more like search engines.

Now?

Hashtags are just one piece of the puzzle, and they aren’t even the biggest piece.

Still, when used well, hashtags can support visibility, discoverability, and audience targeting in a meaningful way.

When used wrong? They’re just clutter.

If you still copy and paste the same block of hashtags under every post or guess what might work, it’s time for a hashtag update.

Let’s break down what works now, platform by platform, so you can skip the guesswork and use hashtags strategically, not superstitiously.

What Is a Competitive Analysis? 
(with Template + Examples)

Competitive analysis is the process of researching and documenting competitors’ business strategies (such as their product, marketing, and sales strategies) so you can gather insights to inform and improve your own business strategy.

Creating a competitive analysis report helps you:

Learn from others’ successes and failures.

Your competitors have already invested time and money in testing various strategies.

By studying what does and doesn’t work for them, you can accelerate your own path to success.

Discover untapped opportunities.

Identify gaps in the market where competitors are overlooking specific customer segments or missing key features their customers are seeking. These gaps represent valuable opportunities for your business.

Find the best way to position your brand.

Understand how your competitors position their products and services so you can refine your own positioning to better appeal to your target audience.

This process is helpful whether you’re building a brand from scratch or looking to improve your existing results.

Competitive analysis is sometimes referred to as competition analysis or competitive market analysis.

Okay, that is the 'What' now let's check out the 'How-To' and the included templates & examples.

Firefox 138 Turns the Address Bar Into a Command Center

In a nutshell: 
Mozilla has upgraded Firefox's address bar, turning it into a versatile tool that does much more than just navigate or search.

This change adds new commands and shortcuts, making browsing faster and more intuitive.

Let's break it down.

Image Generation Has Taken a Huge Advancement-Again!

Last week Black Forest Labs released their latest image generation model called Flux.1 Kontext and now you can play with it for free in their new Playground.

FLUX.1 Kontext, a suite of generative flow matching models allows you to generate and edit images.

Unlike existing text-to-image models, the FLUX.1 Kontext family performs in-context image generation, allowing you to prompt with both text and images, and seamlessly extract and modify visual concepts to produce new, coherent renderings.

In simple terms, you can provide an image (or text prompt) and ask Flux.1 Kontext to make the subject in the image smile.

Maybe you like that smile so much now you want to turn the subjects head a little to the left or whatever other edits you want to make.

Yes there are some limitations but until you hit those limits this is an amazing AI tool.

Tap the button below to get to the website. Read over the article then in the top toolbar, hover over Products then click/tap on Playground.

Have fun and keep your credit card in your pocket because you are given a couple hundred free credits to kick the tires and see how it goes.

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Image Generation with Black Forest Labs and Flux Lora.

Here are two video tutorials on using Flux to generate various images and styles.

Both tutorials are with Jonathan Mast who does an excellent job of explaining and showing the details.

In both videos, be sure to 'show more' of the video description and within that, scroll down to the  out the 'Related Videos' for even more guidance if you need/want it.

Jonathan Knows His Stuff.