Hello & Welcome
To this week's Tips, Guides and News You Can Use.

Effective Cold Email Templates and 
How To Make Them

Cold email templates are like your trusty Swiss Army knife for outreach—pre-written frameworks that you can tweak and send to potential customers or leads who haven't yet had the pleasure of meeting your brand.

Think of them as your secret weapon for streamlining sales and marketing while keeping your message sharp and consistent.

A quality cold-reach template is crafted to grab your target audience's attention, pique their interest in your product or service, and nudge them towards actions like scheduling a demo or making a purchase.

Well-designed templates save you time and resources but still deliver personalized, engaging messages to your prospects.

In this guide we will cover the components of your email templates and the tools used to put them together.

Google AI Mode Could Reshape Search: 
What SEOs Should Know

Google launched its new AI Mode for U.S. users on May 20, which positions generative AI at the literal top of search results and fundamentally changes how information is surfaced and ranked.

The move, announced at Google I/O, is already sparking concern and debate across the SEO community.

Especially as early reports show that tracking clicks specifically from AI Mode isn’t possible.

AI Mode is Google’s latest step in integrating AI into core search functions.

Users can now ask longer, more nuanced questions, combine text and images, and even complete tasks like product discovery—all without leaving Google.

And soon, users can complete the checkout process directly within the search experience.

Read on for more details on the update.

Editing Is Where the Writing Happens

Writers often romanticize the first draft.

The image of pouring raw thoughts onto a blank page suggests creativity, spontaneity, and flow.

But in reality, the draft is only the beginning. It may contain sparks of meaning, but it rarely delivers clarity, purpose, or structure.

Those qualities emerge later, during editing.

Good writing is not about what you say first.

It is about what you shape from that first attempt.

Drafting produces material. Editing creates meaning.

This guide explains why revision, not the rough draft, determines whether a piece connects with readers or gets lost in the noise.

Let's have a look - might just pick up a pointer or three.

6 Ways to Measure Your AI Usage Performance

I'll admit: When I first started using AI at work, I was just going through the motions.

Sure, ChatGPT could punch up my writing and make me sound wittier than I truly am, but what was that doing for me, really?

Then my editor said something that flipped my approach to using AI: "The goal isn't to just use AI—it's to use AI to speed things up or make things better."

So I put it to the test.

I started tracking how long it took me to edit an article on my own versus with help from AI.

The difference? Hours.

Check out these AI performance metrics real teams are using to measure what matters.

What Is Short Form Content & Why 
Should You Use It?

Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch.

You’d never choose to sit through a 10-hour movie (though you’d be hard-pressed to find one).

But you’d happily spend the day binge-watching an entire season of Severance.

You’d spend the same amount of time watching, but the latter sounds way more appealing, right?

Why is that?

Short-Form Content. Read on to see why and how to put this to use.

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Keyword Research Made Easy.

Keyword research is not just for ranking high in the search results, proper keyword research can help you determine the viability (profit potential) of a given niche.

Here is a video tutorial that is beginner friendly and covers some major points in keyword research. 

This video uses the premium tool Semrush for the research but the information you take away from this can be used in any keyword research strategy.

The video creator does provide a link to a 14 day free trial so you can use these tactics at no cost - at least for a couple of weeks.

During that 14 days you will have been able to build a solid list (maybe several) of  possible niches you can start and build on.

NOTE: Be sure to watch this at least once before trying the 14 day trial so you will be able to squeeze your maximum effort from those two weeks.