Facebook’s rolling out a new way to simplify the process of building a business presence in the app, by giving users a clear delineation between ‘Company’ and ‘Creator’ profiles within the Page creation process.
Up till now, this process has been solely focused on company pages, and facilitating page creation, with its professional accounts for creators in a different workflow.
But now, Meta’s looking to simplify the selection element, in order to
ensure that Pages are more accurately mapped within the app.
Though that could still be confusing in certain instances.
For example, if you’re an author, are you a ‘creator’ or a
‘company’?
Are professional pages for web-based creators only, or for all creators?
And if so, how does that relate to artists?
The details are inside.