Hello & Welcome
To this week's Tips, Guides and News You Can Use.

Fake PayPal Invoice From Geek Squad Is A 
Tech Support Scam

Got a scary PayPal invoice from "Geek Squad" sitting in your inbox?

Don't panic—and whatever you do, don't call that number.
Scammers are flooding inboxes with fake $823 charges, complete with official-looking PayPal branding and urgent "act now" warnings.

Here's the twist: the email comes from "Tina Pal" at Gmail (seriously), and the whole thing is designed to get you on the phone with fake "tech support."

Once you call, these con artists will beg to remote into your computer to "fix" the problem.

Spoiler alert: the only problem is them rifling through your files, stealing your data, and charging you hundreds for bogus protection software.

The good news? This scam is easier to spot than you think.

Already fell for it? We've got recovery steps.
 

How To Monitor Your Website’s 
Performance & SEO Metrics

Your website is live, now it’s time to measure what matters.

To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape your site’s success.

Here are the key areas to monitor and the tools that can automate much of the work.
NOTE: When you get to the site, be sure to try the free (you get ten of them) analysis of your sites SEO.

Big Changes Coming To Grammarly

Grammarly is adopting its new name from AI email app Superhuman Mail, which Grammarly acquired in June, following its December 2024 acquisition of Coda, a collaborative workspace app.

They all now live under the Superhuman banner.

Even the Grammarly logo has been replaced to reflect the company’s new identity as a productivity AI brand.

Read on to see how to get access to the suite of tools.

NOTE: Be sure to read the comments at the end of the guide because there are some knowledge nuggets in there, especially if now you are wondering about Grammarly alternatives.

7 Basic Science Discoveries That 
Changed The World

If you can look past the first few paragraphs that are a bit political, this is a super interesting article on research & discovery.

I knew that some of the ordinary gadgets we take for granted today came from the research back in the early NASA days of the Apollo missions.

This article covers just a few items so it is a quick read.

For example, research in the late 1800's on carrots, somehow ended up creating our flat-screen TVs.

Science is weird but fascinating.

How Can You Spot if a Video Is Real or Sora AI?

AI-generated videos are everywhere, from deepfakes of celebrities and false disaster broadcasts to viral videos of bunnies on a trampoline.

Sora, the AI video generator from ChatGPT's parent company, OpenAI, has only made it more difficult to separate truth from fiction.

And the Sora 2 model, a brand-new social media app, is becoming more sophisticated by the day.

In the last few months, the TikTok-like app has gone viral, with AI enthusiasts determined to hunt down invite codes.

But Sora isn't like any other social media platform.

Everything you see on Sora is fake, and all the videos are AI-generated.

Before you jump off without checking out Sora, you no longer need the invite codes if you live in the US, Canada and a couple other countries but that list will grow.

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Sora 2 - What is it

From Casey Neistat’s dystopian take to Hollywood’s quiet use of AI, we’ll explore what Sora 2 says about the future of AI content, creativity, and hype.

How to use Sora 2

What if you could put yourself, or your family and friends, into any video you can imagine? 

Today, we’re looking at Sora 2, OpenAI’s video + audio generation model, and it’s absolutely wild.

My Business Stack (No BS)

*Got a question about PLR or AI tools? Hit reply - 
I actually read these.

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