Here's what's inside just the first 15 days of January alone:
• How Peloton flipped the "new year, new you" cliché and saw their January engagement spike 30% higher than summer months (and how you can use the same psychology)
• The weird reason cold-water plunging triggers the same brain chemistry that makes marketing memorable
• Why Uber's National Hangover
Day campaign ("Left your car and maybe your dignity behind?") generated massive brand affection (and how to apply humor without looking desperate)
• The "Fresh Start Effect" that rewires motivation on January 1st... and how to capture it before it disappears
• A simple quiz strategy that turned Lay's potato chip customers into brand evangelists with millions of submissions
• The psychology behind why resolution-themed campaigns using humor increase engagement
by up to 42%
And that's just scratching the surface of TWO WEEKS worth of content.
You get the ENTIRE YEAR.
52 weeks. 365 days. 900+ promotional ideas.