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To this week's Tips, Guides and News You Can Use.

How To Win At Brand Mentions in AI Answers

Brand mentions happen when people talk about your company online without necessarily linking to your website.

They’ve always happened on social media, forums, news sites, and blogs.

But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand.

Welcome to the new era of brand mention monitoring.

Unlike social posts that fade quickly from feeds, brand mentions on the open web can have long-lasting effects.

Your old content can stay indexed and searchable for years.

What’s different with AI is that these mentions don’t just live quietly online, they can shape how AI tools talk about your brand.

That’s because models pull from both historical training data and fresh web searches.

So a single mention today could keep resurfacing in answers months or even years from now.

Read on to discover more about monitoring & winning at AI Brand Mentions.
 

20 Strategic Planning Tips For Marketers Preparing For 2026

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for us markers.

Developing a strategic plan for the coming year is an annual task for most of us.

While some of the following 20 tips may not apply to your situation, there are bound to be at least a couple that have your name all over them.

Stay Calm and Plan On.

From Prompt To Partner: Designing Your Custom AI Assistant

What if your best AI prompts didn’t disappear into your unorganized chat history, but came back tomorrow as a reliable assistant?

In this guide, you’ll learn how to turn one-off “aha” prompts into reusable assistants that are tailored to your audience, grounded in your knowledge, and consistent every time, saving you (and your team) from typing the same 448-word prompt ever again.

No coding, just designing, and by the end, you’ll have a custom AI assistant that can augment your team.

How to Claim, Verify, and Manage Google Business Profiles at Scale

If your business has dozens, or even hundreds, of locations on Google Maps, managing them all can quickly become overwhelming.

Verification issues, unwanted edits, and policy compliance risks can appear out of nowhere, turning profile maintenance into a time-consuming headache.

Check out the following steps and tips to claim, verify, and manage Google Business Profiles (GBPs) at scale.

Personas Are Critical For AI Search

You can’t treat personas as a “brand exercise” anymore.

In the AI-search era, prompts don’t just tell you what users want; they reveal who’s asking and under what constraints.

If your pages don’t match the person behind the query and connect with them quickly, their role, risks, and concerns they have, and the proof they require to resolve the intent, you’re likely not going to win the click or the conversion.

It’s time to not only pay attention and listen to your customers, but also optimize for their behavioral patterns.

In this guide, we will cover how to build lean, practical, LLM-ready user personas for SEO, using the data you already have, shaped by real behavioral insights.

NOTE* Below is a video tutorial that talks more about Personas and templates are included.

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Stop Guessing Who Your Customers Are - Build Real Personas Instead

Included in the description section of the video, is a set of customer persona templates in exchange for an email address of yours.

A few of the items covered are:

• Why mixing facts with storytelling creates better personas
• How to use AI tools like Gemini and ChatGPT to explore customer motivations
• Nike's gold-standard approach: The Athletic Enthusiast, Style-Conscious Urbanite, and Aspiring Athlete
• How to get actually use your personas (don't bury them in a drawer!)