We all know about the ‘I’m Feeling Lucky’ button.
It dates back as far as the time when most of us didn’t feel so lucky when it came to our chances at getting the search result we wanted.
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For those who don’t know, the concept is simple, it takes you straight to the top Google result for whatever you type, saving you the search results screen, and the average 0.44 seconds that it takes to load.
Time is money! </sarcasm>
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These days it’s pretty reliable and also doubles up as an ‘Easter egg’ if you click it without entering any search term (Give it a try and see).
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But here’s the thing; Google has only ever had two primary search buttons in its entire history.
Think about what that means, and what opportunity that poses.
What would the impact of another button be?