There’s been a fair amount of worry recently that blogging is on its way out.
Even blogging guru brand HubSpot found in their research that 40% of people reported not reading blogs at all.
Yikes!
Does that mean we’re losing the central component of our content marketing strategies?
Is blogging going to be dead?
Let me put your mind at ease: no, blogging isn’t going anywhere.
At least not anytime soon. The same HubSpot research that found 40% of people don’t read blogs found that 60% do.
The problem brands encounter with engaging their blog post audience is not that users don’t want to read blogs at all.
After all, they visited your page in the first place, right?
This guide will cover why people read blogs and how you can use that information to grow your blog post audience.