You may spend hours or even days crafting the perfect email as a marketer.
However, if your message winds up in the spam folder, then your latest campaign is almost certainly dead in the water.
Fortunately, there is a way to side-step the dreaded spam folder black hole.
By implementing email authentication, you can prove to the Internet Service Providers (ISPs) that your marketing emails are legitimate and deserve a spot in recipients’ inboxes.
This guide will discuss what email authentication is, why it’s essential, and how it works.
We’ll then show you how to implement it across three of the most popular email marketing tools.