Offering your customers peace of mind after they buy from your online store is one of the most important things you can do as an eCommerce business.
What better way to instill trust immediately after a sale than through your order confirmation emails?
Yes, setting up your cart recovery emails and win-back emails are important, but don't overlook the value of order confirmations.
Miss the mark on these emails, and you may find less and less first-time customers come back to give you repeat business.
In this guide, we'll break down the anatomy of a great order confirmation email, discuss everything that should be included your emails, along with real brand examples for your inspiration.
At the end of the article, you'll know exactly how to write, structure, and trigger your order confirmation emails to send at the perfect time.
Let's get started.