“What’s your social media strategy?”

This question is inevitably asked any time a small business owner talks to someone about marketing.

It seems to be a given that you need to have a presence on social media.

But what exactly does that mean for your business, and how do you leverage it without wasting your time?

You have a business to run, after all.

You can’t spend your day glued to your phone posting to social media.

So let’s run through some common questions to help your business set a social media strategy and help prevent you from getting pulled into that time suck.

There’s a mountain of tools out there for optimizing your website.

There are search engine optimization (SEO) tools, image optimization tools, website speed tools, cybersecurity tools, content management systems, and more.

But few are more useful for marketing than website analytics tools.

If you’re looking for an analytics platform for your website, you’ve probably heard “use Google Search Console” or “use Google Analytics” a million times.

Both operated by Google, these tools may seem similar on the surface.
But are they?

The short answer is “no,” but the “why” is a bit complicated.

To help you navigate both tools, this article will dive into Google Search Console vs Google Analytics and explain what they are, what they do, and how they differ from each other.

Let’s go!

Are you curious to know the true value of your website?

Well, there may be several reasons why you want to calculate how much your website is worth.

Website Value is simply the determination of the money that you can earn by selling it to someone.

However, it’s not that easy to determine the actual value of your website.

This is because there are many things to consider while evaluating it.

There are several parameters that you need to check.
It is important that you have all the evaluation data in front beforehand.

This will help you prevent losses that you can incur by underestimating the price of your website.

In this guide, you will explore in detail the website value determination and tools that can help you out.

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives.

When you understand what content marketing really is, you know that means sticking to a publishing schedule.

Just one small delay can throw the whole thing off.

That’s why an actionable content calendar can transform the way you’re able to develop, find, and publish content consistently.

Great content calendars can be simple, as easy as working with an Excel spreadsheet.

Even better?

There are tons of ready-to-use templates available to help you get started.

Let's have a look!

In the world of typography, a humble horizontal line can mean at least seven different things depending on its length and the context in which it gets used.

Generally, the most confusing of these are the hyphen, en dash, and em dash.

Inquiring minds want to know.

What is an Em Dash and these other hyphen wannabes?