[September 14th] 📰 Steve Dougherty's This Weeks News You Can Use

Published: Tue, 09/14/21

Hello,

Here are this weeks Tips, Guides &
News You Can Use.

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3 Important Things To Look For In A Cloud Backup

There are cybercriminals trolling every corner of the Internet, looking to rip you off and mess with your devices.

If you visit the wrong site or open a malicious link you’re in danger of being infected with nasty forms of malware that can corrupt every critical file stored on your gadget.

That’s why it’s extremely important to backup all of your files.

The last thing you want is to have valuable documents encrypted with ransomware and have to pay a crook just to get access back to your own stuff.

Finding the right backup service can be tricky since they’re not all created equal.

You need a company that you can trust.

NOTE: While this guide recommends a single service, the tips provided here will help you decide for yourself if this service or another one is best for your needs.

The Most Helpful Google Search Modifiers Everyone Should Be Using

You likely use Google multiple times a day, from searching for restaurants nearby, to looking up answers to everyday questions.

And usually, Google is pretty good at giving you what you want, even if you didn’t type in the right phrase.

But when it comes to using Google for research purposes, especially for work, there’s probably some room for improvement.

That’s where a few hidden tricks, like these nifty modifiers can help you out.

The 9 Best Project Portfolio Management Tools You Should Try

When you have too many projects on your plate, staying organized and informed can be difficult.

A project portfolio management tool saves you from the time-consuming task of looking at each project separately.

It makes the revision process easy by displaying all the important records in one place.

Take a look at the following list of project portfolio management tools and choose one that suits your needs.

How To (& How Not To) Create a Buyer Persona aka Avatar

From where I sit, we have entered a new phase in the evolution of buyer persona in marketing.

Maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales.

Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing.

Ask an industry thought leader, and you will hear similar validation, “personas are more important than ever” and “know your buyer first.”

Think about it, your buyer personas are the building blocks of your marketing campaigns.

If they’re not good enough, every part of your marketing strategy will suffer.

This guide will give you five easy ways to improve your buyer personas. Keep reading!

14 Best YouTube Alternatives for Content Creators and Businesses

In 2021, YouTube is the most used platform among US adults.

But just because it’s the leading video platform and search engine on the market doesn’t mean there aren’t better alternatives for some use cases.

Many YouTube video creators have started exploring other options due to an ever-increasing number of ads shown per video and algorithms interfering with uploaded videos.

And there are plenty of options out there.

This guide will look at the best free and paid YouTube alternatives and discuss when a business owner should choose an alternative over YouTube.